An installation conceived for an established microcement brand during Milan Design Week, The Cement Garden was created to communicate the natural composition of these decorative surfaces.
The project brings nature into the showroom, creating a green setting where material and vegetation coexist in harmony.
The installation is built around a bespoke system of modular wooden planters finished in microcement. Stacked into sculptural totems, they become display elements showcasing the range of available finishes, from smooth to highly textured. Reconfigured as seating and storage units, they also accommodate brochures, samples, powders and other materials, integrating practical needs and product communication into a single system.
The result is a green, welcoming environment where material, nature and functionality converge, transforming product display into an immersive brand experience.
